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AWS Snowball is a physical data transfer service that uses ruggedized devices to transfer large amounts of data to and from AWS. If you have massive datasets that are too large or too slow to transfer over the internet, Snowball allows you to ship a physical device to your location, load your data onto it, and ship it back to AWS for processing or storage. This is particularly useful for archiving or migrating large data sets like high resolution images, video files, or scientific datasets.