AWS Entity Resolution Icon

AWS Entity Resolution helps you identify and merge similar records from different data sources, even if those records have inconsistencies or different formats. Imagine you have customer data spread across multiple databases – some might list a customer's name as "Jane Doe" while others use "Jane D.". Entity Resolution uses machine learning to recognize these as the same customer, ultimately cleaning up your data and providing a unified view, which is crucial for accurate reporting and better decision-making.