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AWS Elemental MediaConvert is a cloud-based video conversion service that makes it easy to transcode videos into various formats. You upload your video, choose your desired output formats (like MP4, HLS, or DASH for different devices), and MediaConvert handles the conversion process, optimizing for things like bitrate and resolution. This allows you to efficiently deliver your videos to a wide range of devices and platforms, saving you time and resources compared to managing your own transcoding infrastructure.