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Amazon AppFlow is a fully managed integration service that helps you securely transfer data between various software applications, such as databases, marketing platforms, and customer relationship management (CRM) systems. It simplifies the process of connecting different SaaS applications and helps automate the transfer of data between them, reducing the need for custom coding and minimizing manual effort. You define the data you want to transfer and AppFlow handles the complexities of the data transfer process, including scheduling, transformation, and error handling.